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    Home » Health Information

    Beautycounter Vitamin C Serum Review plus Before and After Photos

    Modified: May 9, 2024 • Published: Aug 6, 2020 by Dr. Erin Carter • This post may contain affiliate links • Leave a Comment

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    In this post I'm sharing my honest Beautycounter vitamin C serum review and results as well as my before and after photos. I also share how to use it, how I incorporate it into my routine and the benefits of using a vitamin C serum.

    A bottle of Beautycounter's vitamin C serum on top of pink peonies with the title Beautycounter Vitamin C Serum Review over it.

    Disclaimer: some of the links in this post are affiliate links whereby I make a small commission if you purchase the product through that link. This does not cost you anything extra and helps me to keep this website running.

    As someone in my late 30's, taking care of my skin has become more and more important to me. I have been focusing more and more on skincare products that can help decrease the signs of aging, protect my skin from the sun, and keep it looking fresh, hydrated and glowing.

    A few years ago I was introduced to vitamin C serums as a way to help my skin, and I have tried a few different ones over the years, including the Beautycounter vitamin C serum, which has quickly become my favorite. Here I will review the Beautycounter vitamin C serum and provide you with my honest feedback as well as my before and after photos.

    Table of Contents
    • What are the benefits of using a vitamin C serum?
    • My Beautycounter Vitamin C Serum Review and Results
    • Before and after photos:
    • What does the Beautycounter vitamin C serum do for skin?
    • Which vitamin C serum is best?
    • All Bright C Serum Key ingredients:
    • How to use:
    • Safety and Certifications:
    • Sustainability:
    • Price:
    • What I love about this serum:
    • Cons of the serum:
    • My final thoughts - is it worth it?
    • 2024 Update:
    • Frequently asked questions:
    • Other information you will be interested in:

    What are the benefits of using a vitamin C serum?

    Before we get to the review, I just wanted to outline why using a vitamin C serum is so great for skin. There are many benefits to using a vitamin C serum on your skin including but not limited to:

    • Helps reduce the appearance of dark spots and helps protect against the development of new ones.
    • Has powerful anti-aging effects.
    • Can help with acne
    • Helps defend skin from the damaging effects of environmental stressors such as pollution and smoke.
    • Helps decrease melasma.
    • Supports skin’s natural collagen production to help make skin look more youthful.
    • Helps decrease sun damage from UVA and UVB rays.
    • Prevents sun damage by neutralizing free radicals, an effect which is not seen with sunscreens - for those of you who are science lovers, under laboratory conditions, the application of 10% topical vitamin C shows reduction of UVB-induced redness by 52% and sunburn cell formation by 40-60%.
    • Acts as a potent anti-oxidant which protects the skin from oxidative stress and environmental damage.
    • Decreases skin pigmentation and hyperpigmentation.
    • Has anti-inflammatory effects which is helpful for treating many skin conditions and can promote wound healing and help prevent scarring.
    • Helps replenish the skin's vitamin E levels, which has anti-oxidant effects and helps prevent against oxidative stress and maintains the collagen network in the skin.

    My Beautycounter Vitamin C Serum Review and Results

    Since Beautycounter released their Counter+ All Bright C Serum a few months ago I have been using it daily and have seen huge improvements in my skin! It has decreased redness, healed blemishes, faded dark spots, increased brightness and overall improved my skin's complexion.

    Here are my before and after photos after using the serum daily for 2 months:

    Before and after photos:

    Before and after photos from using the Beautycounter Vitamin C Serum.

    You can see in the before photo that I still had areas of redness, blemishes, more dark spots and pigmentation and my skin was more dull. In the after photo my redness has improved, the pigmentation and dark spots that I had have decreased, my freckles are more obvious and my skin is brighter overall.

    What does the Beautycounter vitamin C serum do for skin?

    Since using the vitamin C serum I have personally noticed:

    • Decreased redness
    • Less acne
    • Reduction in dark spots and pigmentation
    • Increased brightness and overall improvement in complexion
    • Has evened out my skin tone
    Beautycounter Vitamin C serum in a bunch of pink peonies.

    Which vitamin C serum is best?

    There are many vitamin C serums on the market, so deciding which one to choose can be tricky. You might assume that the higher the percentage of vitamin C, the better, but this is not always the case. If you get too high a percentage, this can be irritating to the skin, while if the concentration is too low, the product won't be very effective. Most brands on the market use 15% vitamin C, but you need to consider how stable that type of vitamin C is. As well, many brands that claim 15% concentration don't live up to the claim when tested.

    Most vitamin C serum's on the market use L-ascorbic acid as their form of vitamin C. Brands like Skinceuticals, Drunk Elephant, and Paula's Choice. The problem with L-ascorbic acid is that it is not very stable. It gets oxidized when it is exposed to light. This means that while the concentration starts at 15% when the product is first formulated, that percentage decreases quickly, so after being exposed to light the product becomes much less effective and the concentration of stable vitamin C in the product decreases dramatically.

    Alternatively, the Beautycounter All Bright C Serum uses a total of 10% vitamin C, from two forms of ultra-stable Vitamin C. It uses 5% bis-glyceryl ascorbate and 5% tetrahexyldecyl ascorbate. These were specifically selected for their stability and effectiveness over time.

    Both bis-glyceryl ascorbate and tetrahexyldecyl ascorbate are effective at lower concentrations, which also means they have less potential to irritate the skin. They are also lipid-soluble, so the effects are deeper and longer-lasting in the skin. These forms of vitamin C are able to penetrate the skin, while L-ascorbic acid, loses efficacy when it comes into contact with water, making it difficult to formulate with and harder to penetrate the skin. This is why you are seeing many high-end skincare brands selling do it yourself products where you mix the L-ascorbic acid vitamin C with a serum just before using. They are trying to maximize the stability of an ingredient that is very unstable and losses effectiveness quickly.

    So when it comes to deciding what type of vitamin C serum is the best, I recommend checking the ingredients to determine what type of vitamin C is used in the product. Ideally you want to avoid products with L-ascorbic acid and instead choose products with either (or both) bis-glyceryl ascorbate and tetrahexyldecyl ascorbate which will be more effective and a bigger bang for your buck.

    Let’s also look at cost. One of the leading vitamin C serums on the market by Skinceuticals costs $198 for 30 ml, while the Beautycounter Vitamin C serum is $90 for 30 ml. That is less than half the price! The Skinceuticals serum also uses L-ascorbic acid, and as we already discussed that form of vitamin C is not very stable. So you are paying twice the amount for a product that will lose effectiveness overtime.

    All Bright C Serum Key ingredients:

    Besides vitamin C, the All Bright Serum also contains:

    • Curcuma Longa (Turmeric) Root Extract:  The turmeric gives the serum a bright yellow color, and is a powerful antioxidant that helps even skin tone and improve the appearance of fine lines and wrinkles.
    • Myrciaria Dubia (Camu Camu) Fruit Extract: Camu camu is another powerful antioxidant that helps reduce the appearance of dark spots and improves signs of skin fatigue.

    How to use:

    You want to use your vitamin C serum during the day, not at night.

    To use the vitamin C serum, first wash and dry your face. Then use your toner and your regular serum if you use one. Then layer the All Bright C Serum on top, applying it to your face, neck, and décolletage. Follow with your daytime moisturizer and SPF.

    I personally recommend using the vitamin C serum every day. You will notice the most improvement by doing so. I find that I only need one pump, which will be enough to cover your whole face.

    Safety and Certifications:

    Another great thing about Beautycounter's All Bright C serum is its safety. Beautycounter’s vitamin C serum is formulated without ethoxylated ingredients (including PEGs) due to their reproductive and developmental concerns. It’s also made without any dyes or fragrances. It is also free from parabens, phthalates and artificial fragrances.

    Every ingredient used by Beautycounter goes through rigorous raw materials screening and testing to ensure it’s safety. Beautycounter tests every batch of their products for contaminants to ensure they are safe, and all of their products are formulated with the most vulnerable populations in mind, meaning that they are safe for everyone, including women who are both pregnant and breast feeding.

    This vitamin C serum is vegan, Leaping Bunny certified and EWG certified. It’s also gluten free!

    Sustainability:

    Beautycounter's vitamin C serum comes in glass packaging, and by using glass from North America instead of plastic this saves an estimated 26% of water and fossil fuels. Glass packaging also ensures that hormone disruptors won't leach from the packaging into the product (which can happen with certain types of plastic packaging).

    Price:

    The Beautycounter vitamin C serum costs $90 USD or $117 CAD for 30 mL or 1 oz. The serum typically lasts 2-3 months with daily use.

    What I love about this serum:

    • It provides instant brightening to the skin as soon as you apply it.
    • It's light weight and easy to use.
    • No skin irritation.
    • It has improved my skin so much! Less acne, less redness, less hyperpigmentation and dark spots and an overall brighter complexion.
    • It isn't sticky or greasy.
    • Layers well with other products.
    • Packaged in glass so it's sustainable.
    • Is very concentrated so a little goes a long way.
    • 60 day money back guarantee so even if you don't like it, you don't have to worry, you can simply return it.

    Cons of the serum:

    • While it is less costly than some vitamin C serums on the market it is more expensive than some, so the price may be an issue for some shoppers.
    • The glass bottle is a little heavy so for travelling it isn't ideal.

    My final thoughts - is it worth it?

    I have personally seen so many positive changes in my skin since using this serum that for me, it is totally worth it! If you are going to get just one product from Beautycounter this is often the one that I recommend because it's just so effective.

    2024 Update:

    It's been 4 years now that I have been using this vitamin C serum regularly and it is still one of my favorite skincare products. I have tried a few other vitamin C serums in the mean time but just found that they either didn't work as well, or were more expensive, so I keep coming back to Beautycounter's vitamin C serum again and again.

    Shop for the Beautycounter Vitamin C Serum

    Frequently asked questions:

    Should I moisturize after vitamin C serum?

    Yes! You want to apply your vitamin C serum before your day time moisturizer.

    How is this different from Beautycounter's Brightening Face Oil?

    The concentration of vitamin C in the serum is higher than the face oil. That means the vitamin C serum will be much more effective at brightening the skin and reversing the signs of aging. The main job of a face oil is to improve hydration, but if brightening the skin, reducing dark spots, decreasing the signs of aging, decreasing melasma or scarring are your main goals, you’ll want the Vitamin C serum rather than the Brightening Oil.

    I hope you found this helpful! Please let me know if you have other questions!

    Since you made it this far we are basically best friends so be sure to follow me on Instagram, Pinterest, TikTok and Facebook where I share even more recipes and healthy living tips!

    Other information you will be interested in:

    • The Beautycounter Deodorant - why it's the best non-toxic deodorant!
    • How I Healed my Acne
    • Why I Became A Beautycounter Consultant
    • Is there mercury in your mascara?
    • Beautycounter Overnight Resurfacing Peel Review
    • Beautycounter Charcoal Mask Review
    • Beautycounter's Foundation Review

    DISCLAIMERS: The statements made on this website have not been approved by the Food and Drug Administration or Health Canada. The information is not intended to diagnose, treat, cure, or prevent disease. You assume full responsibility for how you use this information. Always consult with your physician or other health professionals before making any diet or lifestyle changes. This post may contain affiliate links whereby if you purchase these products I receive a small percentage of the sale price. This allows me to keep the blog running and I thank you for allowing me to do that!

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    My name is Dr. Erin Carter and I am so thrilled you are here. I am a physician with specialties in both internal medicine and rheumatology, and I believe that food and healthy living are forms of medicine. In my spare time I share health information and delicious, healthy recipes here on Pure and Simple Nourishment.

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